personal brand
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English
[edit]Etymology
[edit]Popularized by American consultant and author Tom Peters.
Noun
[edit]personal brand (plural personal brands)
- The public image of an individual's unique and desirable qualities, often based on particular marketing strategies and the use of social media.
- 2020, Emily Segal, Mercury Retrograde, New York: Deluge Books, →ISBN:
- […] I had a social and possibly sexual interest in my coworkers and in the founder boys; I had an ambitious vain interest in my personal brand as it appeared to the world […]
Further reading
[edit]- personal branding on Wikipedia.Wikipedia