open rate

From Wiktionary, the free dictionary
Jump to navigation Jump to search

English

[edit]

Noun

[edit]

open rate (plural open rates)

  1. (Internet marketing) A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.
    Coordinate term: click-through rate
    • 2011, John Arnold, E-Mail Marketing For Dummies[1], John Wiley & Sons, →ISBN:
      You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.
  2. (marketing) A similar measure applied to conventional advertising mail.

Further reading

[edit]

Anagrams

[edit]