greenhushing
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English[edit]
Etymology[edit]
Blend of greenwashing + hushing coined by American brand strategist Jerry Stifelman in a blog for the consulting agency TreeHugger published the 2nd of March 2008.
Pronunciation[edit]
Audio (Southern England): (file)
Noun[edit]
greenhushing (usually uncountable, plural not attested)
- A tendency of a company’s marketing to be quiet about its sustainability not to be charged with greenwashing.