aided awareness

English

Noun

aided awareness (uncountable)

1. (advertising) In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt.

   Since respondents were asked specifically if they saw any of the company's ads in the aided awareness question, that score is higher than the one for unaided awareness.

Related terms

• unaided awareness

See also

• advertising research on Wikipedia.Wikipedia