sourfaux

English

This English term is a hot word. Its inclusion on Wiktionary is provisional.

Etymology

Coined by Chris Young, the coordinator of the Real Bread Campaign, in 2015.

Noun

sourfaux (plural sourfauxes)

1. (cooking, nutrition, neologism) Bread that is labelled “sourdough” by the shop that sells it but actually contains cheaper ingredients and is made in a way that takes less time. [from 2015]
   • 2022 April 23, Jon Ungoed-Thomas, “An honest crust? Craft bakeries rise up against ‘sourfaux’ bread”, in The Guardian‎^[1]:

     But it is now under scrutiny in a government review over the longstanding claims that a “sourfaux” scandal is undermining the traditional genuine loaf.