benchmarketing
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English
[edit]Etymology
[edit]In both senses, blend of benchmark + marketing; but the two appear to have formed independently.
Noun
[edit]benchmarketing (uncountable)
- (derogatory) The misleading use of unrepresentative benchmark software results in marketing a computer system.
- (business) The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service.
Related terms
[edit]Translations
[edit]misleading use of software
business
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