antimarketing

From Wiktionary, the free dictionary
Jump to navigation Jump to search

English

[edit]

Etymology

[edit]

From anti- +‎ marketing.

Adjective

[edit]

antimarketing (comparative more antimarketing, superlative most antimarketing)

  1. Opposing marketing.
    • 1989, John E. G. Bateson, Managing services marketing: text and readings:
      This is almost an antimarketing argument, since in its purest form it implies finding customers to fit the service rather than fitting the service to the customer's needs.

Translations

[edit]

Portuguese

[edit]

Etymology

[edit]

From anti- +‎ marketing.

Pronunciation

[edit]
 
  • (Brazil) IPA(key): /ˌɐ̃.t͡ʃiˈmaʁ.ke.t͡ʃĩ/ [ˌɐ̃.t͡ʃiˈmah.ke.t͡ʃĩ]
  • (Portugal) IPA(key): /ˌɐ̃.tiˈmaɾ.kɨ.tĩɡ/, /ˌɐ̃.tiˈmaɾ.ktĩɡ/

Adjective

[edit]

antimarketing (invariable)

  1. antimarketing (opposing marketing)